How you would apply a semiological and ideological analysis to a Essay

How you would apply a semiological and ideological analysis to a television advert for a consumer product - Essay Example According to Gillian Dyer advertising is the "official art" in which beliefs and values through the brand are reminded to the people (Reschke, 1998). To understand the real meaning of advertisement its analysis are done to learn the techniques that are employed in designing the content of an advertisement. Media analysts have used different parameters of analysis to gain understanding of concepts interrelated with advertisements. This paper aims to analyze an advertisement through the most commonly used analysis methods called semiotic and ideological analysis. The advertisement selected for this paper is projecting a perfume named 1 million which is the new male fragrance by the Spanish leading colognes and perfume company named Paco Rabbane. Perfumes are considered as both essential and luxurious part of everybody’s life. When worn in daily life they are a necessity, when worn for formal occasions they depict a luxurious life style, elegant personality for women and sheer masculinity for the men. Perfume advertisements are always based on a sophisticated and sensational theme which is directly relating to physiological aspects of humans. The advertisement of perfume 1 million Paco Rabbane had been analyzed during the broadcast of 24th July 2010 by American TV channel namely AsiaVision. I have analyzed it semiotically to understand the hidden meanings prevailing within the text. Semiotic are basically the symbols and signs used within the text to create meaning. The signifier in this particular advert is no doubt the perfume 1 million where it signifies a young sexy looking man that uses the perfume to achieve all his dreams. Several iconic signs the moving objects have been used in the ad to convey the message to the user. To give the add a realistic touch they have made the use of many conventional codes set by our society such as firstly the color of the

Budget report Essay Example | Topics and Well Written Essays - 1250 words

Budget report - Essay Example Throughout the term, my General Merchandise expenses were valued at $314.20. This figure accounted for 7.9% of the total amount I spent. I decided to break down this percentage according to the amounts I spent each month, that is, 12.1% ($192.88) in February, 7.6% ($103.00) in March, and 3.9% ($18.32) in April. In this category, I have realized that I can make a considerable improvement. There are no variations in the amounts I spent weekly on general merchandise. However, my expenditure shows that I spent less in March-$103.00 compared to February-$192.88, and even less in April-$18.32. I spent more in February because I had to travel to Georgia to visit my cousin who was newly admitted to Georgia Institute of Technology. I spent much money in air tickets and in buying gifts and a few treats. I believe that the expenses of the following months will not escalate save for a few emergencies that may arise. For groceries, my expenses accounted for 15.20% of the total expenditure. This was valued at $603.63. I had to spend a lot in groceries in March-a total of $272.78 (reflecting 45.19% of the total amount spent on groceries for the term) because I fell ill and the doctors recommended taking more than four meals a day to cater for energy loses. April’s grocery expenses were much less since I had begun cutting on my budget. Grocery expenses in April were $151.99 (25.18%) and $178.86 (29.63%) in February. I am capable of cutting more on grocery expenses by 10% in May because I have identified the stores that sell similar products at lower prices. Restaurant/Bar expenses accounted for $871.81, reflecting 21.94% of the overall expenditure. This category included buying drinks for the occasional parties we hold in our favorite restaurant, purchasing party cups, hiring rooms when it is too late to reach home, and buying burgers and pizza at least once a week. It is